Hiring a new agency to help with the evolution and direction of your brand can be overwhelming; if you miss the mark with the brief, you run the risk of paying for a solution that could answer the wrong question. The analytics team watch the metrics explode onto your marketplace, the social media folks throw retweets around at a furious pace, and, before you know it, the trust you've tried so desperately to create has disappeared below the fold. And now you're into a new budget, new solutions, or even worse, new hires. So what just happened? Well, there's actually a way to prevent it. We've been doing it for over 20 years.
We write the brief with you.
It's imperative that your people understand how traditional and social media trends function as an extension of your brand and culture. But it's becoming increasingly difficult for teams to access that level of deep understanding, let alone manage it's subtleties and whims. And that's where we come in. We sit down and listen very carefully to what inspires you and your organization, and we craft a vision of your future that will resonate with your customers in a meaningful, honest, and sustainable way.
This isn't about nailing the next campaign, it's about nailing the connection. It's the only critical metric we care about, because that connection is the only thing that endures. So, here's our big secret. You need to start with a single, simple, yet extraordinarily powerful concept:
Really think about that for a minute. How would that sentiment have affected your last campaign had it become your reality. And how much easier does that new reality pave the way for future outreach? You see, from my perspective, it doesn't matter what you do or how you do it. That's your business. We simply focus on why you're doing it, and forging that connection so deeply that to not have your company be part of the solution is like anathema to the cause. It's about the necessity of your mission, the urgency of your solution, and the integrity of your brand.
We've been helping non-profits, fortune 500's and local startups for over 20 years – and we would be priviliged to work with you too.
I wish you the very best of success.
Sean Powell
Creative Director