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Back in the day.

It's impossible to imagine our babies all grown up - what they'll believe, how they'll act, what their experiences will look like. Web design in the mid-90's felt much the same; palettes that used to number in the millions were reduced to a couple hundred, the rules of our engagement were still being written, even the software we used felt more like toys than tools. That said, we all did what we could, as our little bundles of joy sat mute and motionless on screens that never left the room. As for social media? With the likes of facebook still years away, agency strategy meant face timing it with 140 characters at the local watering hole.

Twenty-five years later, our inquiring baby internet that couldn't get enough of what has become addicted to now, and brands that once had the luxury of throwing pasta at the wall have to be very careful where they aim. Today's successful campaign that rises above the noise requires precision, a multi-disciplinary skillset, and most of all, extreme agility. At Powell Design Group, that level of responsiveness is built into our DNA; we run a lean, purpose-built ship with a Head of Creative, a Head of Tech, and a remote network of talent that journeys with us to the extraordinary. The best part about keeping our roof small over the years? Since we've never had to worry about keeping our own staff busy, we've been able to focus on the things that might matter to you.

Like keeping your staff busy.

Pushing pixels.

Our white-label business aside – helping other agencies with their staffing issues – we spend the rest of our time helping SME's, national non-profits and local merchants that need cutting-edge work done on tight budgets and even tighter timelines. Here's some recent flavours of digital we're able to share.

National Campaign Web Design & Production

ACR 2020 Update

National Lottery Wordpress Design and Ecomm

Canadian Cancer Society

B2C Retail Branding / Logo Design / Shopify Theme

Your True Fulvic

National Campaign Wordpress Design / Ecomm / Email Campaign

Heart and Stroke Foundation

Cause Site WordPress Design


National Annual Conference Wordpress Design & Hosting

Canadian Rheumatology Association

Local Business Wordpress Design & Development

Mercer & Mercer

Health Monitor App Development

Heart and Stroke Foundation


  • Branding & Logo Design
  • Campaign Strategy
  • Social Media Management

Solution Architecture

  • Full-Stack Development
  • CMS Integration
  • Analytics / Tracking
  • Real-time Vendor & Order Fulfillment

Web Design & Development

  • Wordpress/Shopify Design
  • WooCommerce Integration
  • Content Strategy
  • Copywriting
  • UI/UX Interaction Design


  • Domain Management
  • Managed Wordpress

If you're interested in looking over a couple decades of screenshots, banner ads, and email campaigns, we'd be happy to throw a floppy disk your way.

Random ads of kindness.

Every year we donate our time to causes that need attention, because the budgets to get that attention are becoming increasingly prohibitive and the very voices that need to be heard the most are silenced. If you're one of the good guys – committed to corporate transparency, social justice, and environmental impact, then let us know what you're working on and we'll see what we can do to help.

COVID-19 Pro Bono Site

A custom-built WordPress site for merchants to quickly and easily sell gift cards. All production files and assets are free of charge to anyone that needs them.


Looking for a new partnership or place to hang your digital hat? We're always open to new talent with the passion to express it. Tell us your brand of special, and maybe we'll change the world together.

Let's chat.

As your first point of contact, the most important part of my job is figuring out how we can bring value to one another, and that's about listening – without agenda or intent – to where you are, where you're going, and what it could look like if we jumped on the same bus to get there. Thanks for spending some of your time with us.

Sean Powell,
Creative Director